Tuesday, February 28, 2012

Combine Surveys and Polls With PPC

First of all, I would like to thank you for taking the time to download and read this report and secondly I would like to congratulate you. Granted, some of the traffic tips we’re about to give you probably won’t make you millionaires over night. They may not even be that easy to implement.

But…..
They WILL give you that tasty edge you need over your competition – these will be things that your competition hasn’t even thought of.

Take the material very seriously and make it your #1 goal to test before passing judgment.
Also, I want to invite you to participate in our recurring commission, 2- tier affiliate program. You can earn a life-time commission just for passing this report around to your friends for free. To learn how, please visit www.AffiliateClassroom.com and register as an affiliate.
You probably already know that surveys are excellent for finding out what your target market wants. But if combined with low cost, quick and dirty Google PPC, surveys can also send lots of targeted prospects to your site every month.

First, do some keyword research. You’ll need to find keywords and
key-phrases that are related to your survey topic but don’t have too many Google campaigns running. You can do this very quickly with a tool like Jeff Alderson’s Adword Analyzer, since it will show you exactly how many Google campaigns are running for various keywords at any given time. Second, sign up for an inexpensive survey service like Survey Monkey (www.surveymonkey.com). We don’t recommend free survey services, since they tend to limit the number of participants, and the whole point is to get as many people as possible to take your survey. Now design a survey that will appeal to your target market.

Next, come up with an incentive for people to take your survey. Make it a download, so you can capture the prospect’s email address. And make it viral. Even a simple white paper can be viral. You don’t necessarily have to cram it with affiliate links. Just make sure your URL is conspicuously listed on every page.

Now put up a simple web page that introduces people to the survey topic, offers the incentive, asks for an email address where you can send the download link and the survey results, and links to the survey.

Finally, use at least a dozen of the keywords your researched earlier to set up Google Adwords campaigns advertising your survey. Make sure the ad uses your keyword, and that it mentions the incentive. “Take this photography survey, get a free gift.” You don’t have to be the #1 ad. You can even be on the second or third page.

The point is to capture a targeted prospect’s contact information for a very small investment. But there are some additional serious fringe benefits in addition to traffic.
First, you’ll collect valuable information on what your prospects are looking for. Second, you’ll have their permission to contact them with the survey results and the download link for the thank you gift. And third, if you make that free gift a viral report, you’ll eventually get more targeted traffic. Nice!

You can do a variation of this with a simple one question poll.
Everything else is the same, except you’ll want to come up with an intriguing question for the poll – something that will pique people’s curiosity about the results.

And if you want to pass on the free report incentive and try something different, why not enter every participant in a drawing for a valuable prize of tangible goods? Make it a prize with a high perceived value, worth at least $100. Now you have an excuse to collect snail mail addresses of your targeted visitors – a perfect way to build an in-house direct mail list, so you can take advantage of the ideas in #10 of this report.

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