Combine Surveys and Polls With PPC

First of all, I would like to thank you for taking the time to download and read this report and secondly I would like to congratulate you. Granted, some of the traffic tips we’re about to give you probably won’t make you millionaires over night. They may not even be that easy to implement.

But…..

They WILL give you that tasty edge you need over your competition – these will be things that your competition hasn’t even thought of.

Take the material very seriously and make it your #1 goal to test before passing judgment.

Also, I want to invite you to participate in our recurring commission, 2- tier affiliate program. You can earn a life-time commission just for passing this report around to your friends for free. To learn how, please visit www.AffiliateClassroom.com and register as an affiliate.

You probably already know that surveys are excellent for finding out what your target market wants. But if combined with low cost, quick and dirty Google PPC, surveys can also send lots of targeted prospects to your site every month.

First, do some keyword research. You’ll need to find keywords and

key-phrases that are related to your survey topic but don’t have too many Google campaigns running. You can do this very quickly with a tool like Jeff Alderson’s Adword Analyzer, since it will show you exactly how many Google campaigns are running for various keywords at any given time. Second, sign up for an inexpensive survey service like Survey Monkey (www.surveymonkey.com). We don’t recommend free survey services, since they tend to limit the number of participants, and the whole point is to get as many people as possible to take your survey. Now design a survey that will appeal to your target market.

Next, come up with an incentive for people to take your survey. Make it a download, so you can capture the prospect’s email address. And make it viral. Even a simple white paper can be viral. You don’t necessarily have to cram it with affiliate links. Just make sure your URL is conspicuously listed on every page.

Now put up a simple web page that introduces people to the survey topic, offers the incentive, asks for an email address where you can send the download link and the survey results, and links to the survey.

Finally, use at least a dozen of the keywords your researched earlier to set up Google Adwords campaigns advertising your survey. Make sure the ad uses your keyword, and that it mentions the incentive. “Take this photography survey, get a free gift.” You don’t have to be the #1 ad. You can even be on the second or third page.

The point is to capture a targeted prospect’s contact information for a very small investment. But there are some additional serious fringe benefits in addition to traffic.

First, you’ll collect valuable information on what your prospects are looking for. Second, you’ll have their permission to contact them with the survey results and the download link for the thank you gift. And third, if you make that free gift a viral report, you’ll eventually get more targeted traffic. Nice!

You can do a variation of this with a simple one question poll.

Everything else is the same, except you’ll want to come up with an intriguing question for the poll – something that will pique people’s curiosity about the results.

And if you want to pass on the free report incentive and try something different, why not enter every participant in a drawing for a valuable prize of tangible goods? Make it a prize with a high perceived value, worth at least $100. Now you have an excuse to collect snail mail addresses of your targeted visitors – a perfect way to build an in-house direct mail list, so you can take advantage of the ideas in #10 of this report.

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10 Basics for Starting Your Online Business: Part-06

                      Search Engine Support
Without aiming for a decent search engine ranking, you might have
difficulty in achieving the kind of sales results you’re after. In addition to
content, addressed in the previous section, there are several tools you can use to
help you increase your search engine placement.

While many engines have their own criteria for developing their unique
ranking system, most rely on a combination of keywords, relevancy, and even
link reciprocation. In order to move into the top ten, most coveted positions, you
have to know how to play their game.

First, sit down and brainstorm the keywords most used to describe your
product. Google has a keyword tool that helps you determine the most widely
used search terms for your business. You can find it at:
https://adwords.google.com/select/main?cmd=KeywordSandbox.

For example, if you enter “investing,” the tool will return the following
terms to you: Real estate investing, online investing, socially responsible
investing, value investing, stock market investing, stock investing, investing
online, gold investing, drip investing, & investing money – and these are only the
top 10 out of 50+ terms it returns.

How do you use these search terms? You use them both behind the scenes
and on center stage. Your web developer will want to include many of them in
your META tags, which allows search engine spiders to classify your site more
easily.

You’ll also want to use them in your keyword content when crafting the
home page of your website. When the spider crawls onto your site, it scans the
keywords to make sure the site is really relevant to that particular subject matter,
and not just a scam to get traffic in the door.

You will need to continue recreating your search engine strategy, since
many engines change their formula to keep everyone on their toes. Google and
others, for instance, now factor into the ranking formula the number of other sites
who have a link to your site. This is known as link reciprocation.

Don’t have a web developer? It’s easy to learn this from Empowerism.
Not only will you learn about issues such as link reciprocation, but you’ll see how
to generate targeted traffic to your website using search engines and free tools
reserved especially for subscribers. Or you can always use their turnkey system
and never have to worry about anything related to search engines again!

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10 Basics for Starting Your Online Business: Part-05

                              Constructive Content
Content can make a big difference if you fail to urge the audience to take
action on your site. You have to create words that provoke the reader to continue
reading until they are convinced to buy your product or sign up for something on
your site.

Some websites run on for pages, causing the reader to scroll forever.
Others use a mere paragraph or two to make their point and hope for the best
results. What length you require depends on the product you’re selling and how
much convincing needs to be done to make the sale.

Many websites are sheer sales propaganda, and it often works! Your sales
strategy should reflect the customer and how they approach buying on the
Internet. Many people like and expect to see testimonials sprinkled throughout
your home page, for instance.

Whenever you work on your content, make sure that you answer the 5
W’s: Who (who the product is for and who you are as well); What (what the
product is exactly, along with any other bonus materials included); When (when
the offer expires – an often crucial element in making the sale tonight as opposed
to never); Where (where they can reach you in case they have any questions or
need assistance); and Why (why they need your product above any others selling
on the ‘Net).

You might want to write your online sales content like a personal letter,
complete with an image of your signature at the bottom of the page. Don’t forget
your Postscripts (P.S.) – you can have up to five Postscripts where you sum up the
important facts and urge the client to purchase now or miss out on the deal
altogether.

You content will play a key factor in your search engine placement, so you
will need to learn how to “write for the search engines” and incorporate that
whenever possible. If that’s something you’re not familiar with, Empowerism
offers a full training module on keyword and keyphrase integration for search
engine optimization.

Content isn’t confined just to your website! Email marketing is a vital
aspect of Internet Marketing, and the content of your communications to your
prospects and customers must be professional, with a good blend of relationshipbuilding,
soft-sell, and hard-sell copy. This is also something that Empowerism
excels at, in fact you can pick up a complimentary Email Marketing Course on
their website, which addresses email content, among other critical topics. The last
thing you want to do is offend a prospect or appear amateurish in your
communications!

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